Thursday, January 10, 2008

Marketing School

Some say I am a good marketer. But I could learn alot from the Asian approach to advertising. No surface is immune from publishing. Everywhere you look something is beinging sold. I could spend a year here and find a new surface to market each day.

The most beautiful advert so far was for an English Language School. A series of ads with lovely young Asian ladies very natural looking, no make up except for a very vivid painting of the lips in the red-white and blue in the design of stars and stripes of our flag and the UK flag, same colors with the cross lines. Stunning.

Some interesting places for advets included the riser part of an escalator, the inside of a toilet lid, the back side of the head rests in taxi cabs and private label everything: napkins, toothpick wrappers, sugar packets, plates, the bottom of coffee cups, give away lighters, key chains.....Very intriguing, makes my head swim with new ideas for the Hotel Charlotte!

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